• Target Audience – seniors suffering from dementia or memory care issues as well astheir family members or current caregivers• Content creation – Blog posts, guides or eBooks, videos• Social media content – Educational content, client stories, caregiver stories, social mediagroups• Email marketing – drip campaigns, newsletters• Paid ads – work with experienced PPC agency, budget of min. $1000 per month
• Home care agencies• Adult day care centers• Respite care services• Meal delivery services• Transportation services• Telehealth services• Support groups• Home modification programs• Disease-specific organizations• Retirement/independent living facilities• Assisted living facilities that do not offer “memory care”• Hospitals• Specific memory clinics
• Be empathetic and understanding• Ask the right questions:o Client’s current conditiono What type of assistance is neededo Preferred scheduleo Any special considerations• Communicate expertise• Share success stories• Address safety and trust• Discuss costs• Recommend an in-home assessment
• Build rapport• Gather comprehensive informationo Client’s condition, needs and lifestyleo Understand daily routines, medical history, cognitive status, physical abilitieso Identify safety issueso Identify social and emotional needs• Communicate your expertise• Tailored care plan• Address concerns• Provide resources
• Cost – talk to the client about what care is absolutely needed, what financial resourcesthey can use or how the care can be split between your caregivers and the family• Strangers in the home – explain how you will ensure the client is comfortable with thecaregiver coming into their home• Loss of independence – explain that caregivers are there to do the tasks they don’t wantto do anymore• Denial or lack of awareness – work with the family to reframe the care to the client• Quality of care – explain the level of training a caregiver receives• Inconsistency of caregivers – explain how you will minimize this as much as possible• Interference with family roles – explain that this will allow family members to go back tobeing a “daughter” or “son” and not have to be a caregiver
• Stage and type of dementia• Physical health• Mental and emotional health• ADLs• Behavioral symptoms• Communication skills• Social interaction• Home environment• Cognitive stimulation and activities• Caregiver support• End of life care
• Understanding dementia• Communication skills• Behavior management• Safety precautions• Personal care techniques• Activities and engagement• Nutrition and hydration• Medication management• Stress management and self-care• End of life care
• Inquiry to assessment ratio – 50% or higher• Assessment to client conversion ratio – 80% or higher• Client retention rate• Caregiver retention rate• Client satisfaction scores• Client referral rate• Professional referral rate• Average hours per client• Revenue growth• Cost of client acquisition• Website traffic• Social media engagement and follower growth• Open and click through rates of email campaigns