Case Studies

Case Studies

Learning from the experience of other franchise partners helps illustrate what works in practice. These examples show both the potential results and the importance of disciplined execution.

Case Study #1

  1. Platforms used: Caring.com and A Place for Mom.
  2. Total spend: Approximately $6,500.
  3. Results: 58 leads → 9 clients → $50,796 revenue.
  4. Cost of Sale (COS): ~12%.
  5. Key practices: Responded immediately to new leads, used a consistent follow-up cadence, tracked performance in Zoho to adjust spend between the two aggregates.
  6. Note: These figures reflect the first six months of the strategy and represent current revenue only. The lifetime value of the clients continue to grow with ongoing care, so total revenue from these nine clients is likely to be higher over time.

Case Study #2

  1. Platforms used: Bark 
  2. Total spend: Approximately $7000.
  3. Results: 700 leads → 30+ clients → $70K+ revenue.
  4. Cost of Sale (COS): ~10%.
  5. Note: Campaign ran across 10 territories, data covers 7 months, auto purchase system enabled in the last 2 months of the campaign 

    Shared learnings

    1. Speed-to-lead and consistent follow-up are the differentiators—franchise partners who follow up consistently convert more clients.
    2. Investing enough budget to generate meaningful lead flow (approx. $1,000+/month) is essential. Scaling spend should come only after your follow-up process is proven.
    3. Tracking results in Zoho ensures every lead is tagged, tracked, and enrolled in automations, reducing manual work and allows franchise partners to compare platform performance.

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