This playbook is for Qualicare franchise partners who are new to lead aggregators or want to refine their approach. It provides a practical system to generate leads, follow up effectively, and measure results.
Aggregator platforms, such as Caring.com, A Place for Mom/AgingCare, and Bark, invest heavily in search engine optimization, digital advertising, and brand visibility to capture families actively seeking care options. They save franchise partners time by aggregating demand at scale and routing motivated families directly to providers. When paired with fast and consistent follow-up, this channel can generate meaningful clients and revenue. In one franchise partner example, $4,608 spent on Caring.com produced 7 clients and $50,466 in revenue (~9% cost of sale).
Speed‑to‑lead – the #1 success factor
When someone inquires through an aggregator, they are almost always reaching out to multiple providers at the same time. The first provider to respond—often within minutes—wins the trust and the conversation. Families are under stress and need immediate answers. Responding within 5 minutes dramatically increases your chances of connecting before a competitor does and converting the lead.
Consistent follow-up – persistence pays off
Many families are not ready to commit on the first call. Some are planning ahead, while others want to consult with family before deciding. This is why consistent, multi-channel follow-up matters. Consistent, multi-channel follow-up over weeks or even months often results in leads eventually converting into clients—demonstrating that persistent follow-up keeps you top-of-mind until families are ready to move forward.