Understanding Your Website Analytics Dashboard

Understanding Your Website Analytics Dashboard

Your website analytics dashboard provides key insights into how visitors interact with your website. This guide explains the important metrics and what they mean for your business.

By tracking these analytics, you can make informed decisions to improve your website's effectiveness and ultimately attract more customers.

Website Analytics Metrics Overview


Metric

Definition

Total Users

The number of unique visitors who accessed your site in the selected time frame.

New Users

First-time visitors within the selected period.

Sessions

A visit to your website within a set time frame.

Engagement Rate

The percentage of visits where users actively interacted (clicked, scrolled, etc).

Average Session Duration

The average time visitors spend on your website per session.

Views Per Session

The average number of pages a visitor views during a session.

Source

Where a visitor to your website originated from.

Popular Days

The days of the week with the most views.

Device Usage

Percentage of visitors using desktop, mobile, or tablet.

Pages

See each metric at a page level. (ie. Total page views for your home page.)


Organic Search Metrics Overview

Metric

Definition

Impressions

How many times your website appeared in Google search results.

Clicks

How many times users clicked on your website from search results.

Click-Through Rate (CTR)

Percentage of people who clicked your website after seeing it in search results.

Top Queries

The search terms people used on Google that showed your website in results.

Top Pages

The most viewed pages from search results based on impressions and clicks.


Google Business Profile Metrics Overview

Metric

Definition

Total Views

The number of times your business profile was viewed on Google.

Website Visits

How many times users clicked through to visit your website from the business profile.

Phone Calls

The number of times users clicked to call your business from the profile.

Total Actions

The total number of interactions with your profile (website visits + phone calls).

Conversion Rate

The percentage of views that resulted in an action (website visit or call).

Reviews

Customer reviews left on your Google Business Profile.

Average Rating

The average rating from all reviews on your profile.

Reply Time

The average time taken to respond to reviews.


Video Walkthrough

To hear more in-depth information, please be sure to watch our dashboard walkthrough video below.



Info
NOTE: Access your website dashboard through the QCentral. 

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