Bark uses a credit-based system — you only pay when a lead is purchased, and each lead costs a set number of credits based on location, urgency, and service type.
Here’s what you need to know:
We recommend starting with $500 in credits, which ensures you have enough to generate consistent lead flow and avoid interruptions in automation.
Note: You are responsible for maintaining your credit balance. If you run out of credits, leads will stop being purchased, and your CRM will stop receiving new Bark leads.
To keep your lead flow uninterrupted, we strongly recommend enabling Auto Top-Up in your Bark account.
When you purchase credits, you’ll see a checkbox labeled “Auto top-up next time.” If selected, Bark will automatically repurchase that same credit pack for you in the future — using your saved payment method — when your balance runs low.
Here’s how to enable Auto Top-Up:
You can turn this setting off at any time, but doing so means you'll need to manually monitor and top up your balance to keep Auto-Purchase functioning.
If you do not enable auto top-up, it’s essential to proactively monitor and keep your Bark credit balance topped up. If it runs out:
Leads won’t be purchased — even if they’re a perfect match
The Auto Purchase automation may break
You could miss high-intent care requests, especially overnight or on weekends
In rare cases, you may receive a lead that clearly doesn’t meet Bark’s quality standards. You can request a credit return if the lead fits one of the following reasons:
Invalid contact info (wrong number, bounced email)
The lead inputted the wrong address/postcode
Service type doesn’t match (e.g. medical care, underage care)
Obvious spam or bot
Duplicate request from the same client
Note: Not reaching the person or losing them to another provider is not eligible for a refund.
See how to request a credit return here: https://help.bark.com/hc/en-ca/articles/13342039072796-Requesting-a-Credit-Return