To get the most out of Bark, your account needs to be set up with a complete, professional profile and lead settings that match your service area and capabilities. This section outlines what to configure — and what best practice looks like for Qualicare.

We’ll provide templated materials for many of these elements so you’re not starting from scratch.

Profile Setup

Your Bark profile is what families see before deciding whether to respond to your outreach. A well-built profile builds trust and sets you apart from competitors.

Your profile includes the following components:

About Section

The About section is where you’ll input key business details that help build credibility with families browsing your Bark profile.

You’ll be asked to complete the following fields:

• Company Name & Logo (your Doing Business As Name and Qualicare logo)

• Name & Profile Picture (of you or the person communicating with leads)

• Company Contact Details (email, phone number, website)

• Location 

• About the Company (brief description of who you are and what you offer)

• Company Size and Years in Business

You’ll find templated content for your company description, logo files, and more in the Profile Setup Kit linked in this playbook.

You can personalize these details based on your region, tone, and service mix — but we recommend staying close to the brand-aligned templates provided.

Reviews

We recommend connecting your Google Business Profile (GBP) so your Google reviews and average star rating pull in automatically. This improves trust and conversion.

To connect:

• Go to your Bark Settings > My Profile > Reviews 

• Link your Google account and select the correct GBP
  

Services

This section allows you to select the specific types of care your location provides. These will appear on your public Bark profile and help prospective clients understand what you offer at a glance.

Photos

Add 3-5 high-quality, professional photos. These should include:

• You or your team

• Caregiver and client 

• A community presence or local event
  
  

Social Media & Website Links

Add your Qualicare location website and business social media accounts. This adds legitimacy and helps families learn more.

Accreditations

If applicable, list local health or care-related accreditations (e.g. Better Business Bureau, local health network affiliations, Alzheimer’s Society partnerships, Great Place to Work Certified etc.)

Q&A Section

Bark includes a series of profile questions that help families understand your values and services. These may include:

Download the Profile Setup Template Kit
Everything you need to complete your Bark profile — including your About section, service descriptions, Q&A answers, and more.

Lead Settings

To start receiving leads, you'll need to configure two key settings:

Your Services

Select Home & Domiciliary Care as your primary service category. This ensures you're included in the right lead types and search visibility.

Your Locations

Define your service area using:

• Postal codes, or

• Radius from your business address

This determines which leads you’ll be matched with.

My Credits

Bark uses a credit system — and you’ll need an active credit balance for leads to be purchased on your behalf.

How to Buy Credits

• Go to Credits & Payments > My Credits

• We recommend selecting the pack that generates approximately 20 responses (currently 180 credits)

• This is a practical baseline for ongoing lead flow and testing conversion

• Larger credit packs offer better value per credit
  
  

Enable Auto Top-Up

Before completing your purchase, check the box labeled “Auto top-up next time.” This ensures your account automatically repurchases the same credit pack once your balance gets low.

This prevents disruptions in lead flow — especially overnight or on weekends — and helps ensure your Zoho CRM and automation stay active.