1. Trade shows

1. A tradeshow is a physical gathering of individuals in a particular industry or profession in a forum that typically features numerous companies in a specific market.
   
2. Your franchise location may sponsor or participate in a trade show to show off your services or simply to network and strengthen your presence in a market.
   
   

2. Conferences

1. Conferences are often company-specific marketing events that gather attendees for the purpose of delivering information. These events tend to be on the larger side, and are held by companies for training or educational purposes.
   
2. Your franchise location may attend to network with professionals and strengthen your presence in a market.
   
   

3. Seminars

1. The term seminar is usually used to describe smaller meetings, or field events. Some seminars are set up similar to a classroom lecture, where an expert shares information with the audience in a traditional more formal style.
   
   

4. Breakfasts, Lunches, and Dinners (Lunch n’ Learns)

1. These are typically smaller, more targeted events. They can be both client and professional focused. These events are usually very intimate with 8-10 people, or can be larger with 50 or more attendees.
   
2. For the smaller functions, these tend to be high level and provide executives a private setting for networking.
   
3. On a larger scale, breakfasts, lunches, and dinners can include thought leadership presentations as part of the event.