Name, Address, Phone Number (NAP)

Name, Address, Phone Number (NAP)

NAP Consistency

  1. NAP stands for name, address and phone number
  2. This consistency is important across all online profiles
    1. Name - Should be exactly the same across all online profiles. This will be your DBA: Qualicare Home Care [Location]
    2. Address - This should also be the same across all profiles, even if your address is hidden and you use a service area.
    3. Phone Number - This should also be the same across all online profiles. This will be your call tracking number that routes to your business line where you pick up calls.
  3. NAP is important as it serves as a reference point for Google to make connections to each of your online properties. This in turn, can help support your local SEO.

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