Boosting your post is an easy way to reach more people. When you boost your post, it will appear higher in your audience’s News Feed and be seen by users who haven’t yet liked your page. However, not every post should be boosted. Below are guidelines on the types of Facebook Posts to boost for Qualicare.

Types of Posts to Boost

1. Emotional Posts: Highlight caregiver recognition, client success stories, or special thank-you notes from families. For example, "Caregiver of the Month," testimonials from clients, or heartwarming stories about how your services have impacted lives.

2. Special Offers/Discounts: Promote any seasonal discounts on services, such as respite care during the holidays, discounts for new client assessments, or referral incentives.

3. Community Involvement: Boost posts about community events you’re participating in or organizing, like health fairs, Alzheimer’s walks, or partnerships with local senior centers.

4. Timely and Relevant Posts: Post about seasonal health reminders (e.g., flu season tips), awareness days (e.g., National Family Caregivers Month), or updates on services relevant to current events.

5. Educational Content: Boost articles, videos, or infographics that provide valuable information on caregiving, senior health, or managing chronic conditions.

It’s important to showcase your support for the community rather than solely focusing on selling your services. Boost posts that demonstrate your commitment to providing high-quality care and being a trusted community resource.

Budget Recommendations

1. Test First: See how a post performs organically. If it’s receiving good engagement, consider boosting it.
2. Start Small: Begin with a $10 boost. If the post gains traction, increase the budget to $30 or more.

Audience Targeting

1. People Who Like Your Page and Their Friends: This is a good way to reach a broader, yet relevant audience who are more likely to be interested in your services.

TOP TIP: Ensure your graphics contain 20% text or less, as Facebook may restrict your boost otherwise. Use Facebook’s Text Overlay Tool to check your image before posting.

How to Boost a Facebook Post

1. Go to your Facebook Page.
2. Find the post you want to boost.
3. Click the blue Boost Post button. If it’s un-clickable, check why your boost is unavailable.
4. Select your audience. You can choose an existing audience or create a new one based on traits such as age, location, interests, and more.
5. Set a budget. Choose a pre-filled budget or set a custom budget.
6. Choose a duration. Select a pre-set option or customize your end date.
7. Select your payment method. If you don’t have one set up, you’ll be prompted to add one.
8. Click Boost.

By following these guidelines, you can effectively reach your target audience and showcase the compassionate care and support Qualicare provides.