Step 1: Find Local Facebook Groups to Join
To build meaningful local connections, you'll first need to find and join relevant Facebook groups in your territory.
Search for Local Groups
Use search terms based on your city, neighborhood names, or nearby communities that you serve. Keep terms short for better results (e.g., “Calgary Seniors” or “Brampton Caregivers”). Google Maps can help you identify nearby areas if you’re unsure.
Tip: Lean into your personal and professional networks—search for groups where you have a natural connection or shared interest.Group Types
You want to find groups where your target audience—typically adults aged 30–55, often sons/daughters or family caregivers—is socializing.
- Dementia Support Groups (e.g., “YYC Dementia Support”)
- Parkinson’s Support Group
- Cancer Support Groups
- Family Caregiver Support Communities
- Local Community/Neighborhood Groups
- Business Networking or B2C Promotion Groups
- Local Health & Wellness or Events Pages
Once you’ve joined, take time to read group rules—some allow promotional posts, while others prefer helpful, value-based contributions.
Need Help? Related Articles
Introduction - Facebook Community Groups Playbook
Purpose of this Playbook This guide will walk you through how to build awareness for your Qualicare services by engaging with local Facebook community groups. These groups are a free and powerful way to connect directly with people in your area who ...Step 5: Posting in Community Groups
Posting in Facebook community groups can be a powerful way to raise awareness about your Qualicare services—as long as it’s done with care and within group guidelines. First Things First: Know the Group Rules Before posting, always check the group’s ...Step 2: Search for Keywords in Facebook Groups
Now that you've joined as many groups as you could find in your territory, the next step is to search within those groups to identify conversations where your services may be needed. How to Search Within Groups Use the magnifying glass/search bar ...Step 6: Plan your Time
Facebook is a social platform, it’s easy to get caught up in scrolling or distracted by updates. To make the most of your time and efforts, it's important that you are deliberate with the time you are spending on it as a marketing tool for your ...Step 3: Engaging on Posts
Once you’ve found posts from people asking for help, recommendations, or advice related to aging loved ones, caregiving, or home care, it’s time to engage with them thoughtfully and professionally. Why This Step Matters When you consistently comment ...