Step 5: Posting in Community Groups

Step 5: Posting in Community Groups

Posting in Facebook community groups can be a powerful way to raise awareness about your Qualicare services—as long as it’s done with care and within group guidelines.

First Things First: Know the Group Rules

Before posting, always check the group’s rules. Many community groups limit when and how businesses can share promotional content. Some may allow “Business Wednesdays” or have dedicated threads for promotions.

Don’t worry—Qualicare’s message fits naturally into many conversations because we’re not just promoting a service, we’re offering support, resources, and advice to families in need.

What You Can Post Without Being Flagged as Promotional:

Groups tend to welcome content that provides value to the community. Great options include:

  • Helpful blog articles (e.g., “How to Care for Someone with Parkinson’s”)

  • Home Care E-books (e.g., "After a Hospital Stay")

  • Health-related resources or checklists

  • Educational or seasonal posts (e.g., fall prevention tips, Alzheimer’s Awareness Month content)

You don’t need to create every piece yourself—use the content regularly scheduled on your local Facebook Business Page or tailor graphics available in the Resource Library to share high-quality, brand-aligned posts. You can also share articles from trusted sources that reflect the kind of care and support your audience values.

AlertBe a Resource, Not Just a Business
When you position yourself as a community resource, people begin to see you as someone who genuinely cares—not just someone offering a service. Over time this builds trust and encourages referrals.

Try the “Breadcrumbing” Approach

A helpful strategy from other successful owners is called Breadcrumbing—sprinkling short, value-driven posts over time that slowly build familiarity and trust. Think of it as leaving little nuggets of insight, compassion, and helpfulness that lead your audience toward reaching out when the time is right.

Example:

  1. Week 1: Share an article on signs an aging parent might need help
  2. Week 2: Post a helpful checklist about home safety for seniors
  3. Week 3: Offer a free downloadable resource or link to a recent blog post

The goal is to stay visible without being pushy.

NEXT SECTION: Step 6: Plan your Time →

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