Step 4: Direct Messaging
Why This Step Matters
People in need of care are often overwhelmed and may not follow up, even if they appreciated your public comment. Sending a thoughtful, private message shows initiative, builds trust, and creates a safe space for a more personal conversation.
Pro Tip: Try Voice MessagesVoice messages can add a warm, human touch and help you stand out—especially in sensitive conversations with families navigating complex care situations. Try both written and voice messages to see which resonates more with your audience.
What to Say in a Direct Message
Whether you use voice or text, always start by introducing yourself and your business, and explain why you're reaching out—such as referencing the specific post you responded to. Personalize your message to match your communication style so it feels genuine and natural.
Message Template #1 – Written Text"Hi [Name], my business, Qualicare [Location], was recommended on your post in [Group Name]. I read about your [brief mention—e.g., stepmom’s dementia, caregiving situation], and I wanted to reach out to let you know you’re not alone.
We specialize in [relevant service—e.g., dementia care, respite support, family care coordination], and I’d love to learn more about your situation to see how we might support your family. If you're open to a quick chat, I’d be happy to make time—just let me know what works best for you. Feel free to message me here or give me a call at [Phone Number]."
Message Template #2 – Voice Message"Hi [Name], this is [Your Name] from Qualicare. I just saw your post in [Group Name] about your [dad’s diagnosis/need for help/etc.], and I wanted to say I'm here to support you. We specialize in [relevant service], and I’d love to learn more about how we can help your family. Let me know if you'd like to chat—I’m happy to make time."
Follow Up
Be ready to follow up if they respond positively. Aim to capture a phone number or email, schedule an assessment if appropriate, or offer a helpful resource—even if they’re not quite ready to move forward. This keeps the conversation going and builds trust for future support.
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