This guide provides Qualicare franchisees with actionable insights on managing Google Business Profile (GBP) posts to enhance online visibility, engage local audiences, and drive business growth.

Why Post on GBP?

1. Boost Visibility: GBP posts appear directly in Google Search and Maps results, making your business more discoverable to potential clients.

2. Expand Reach: Over 80% of people rely on search engines for local information. Use GBP posts to target audiences actively searching for services like yours.

3. Enhance Search Rankings: Regular, relevant posts contribute to building your location's authority, helping improve your search rankings.

4. Drive Engagement: Posts with high-quality content and links to your website encourage interactions, improving visibility and generating leads.

Types of GBP Posts

1. What’s New: Share updates about your services or your business.

   • Example: Announcements about new caregiving options.

2. Events: Promote webinars or live sessions.

   • Includes: Title, dates, times, photos/videos, and a call-to-action button.

3. Offers: Highlight promotions or discounts.

   • Includes: Title, start/end dates, and an automatic "View Offer" button.

4. Services: Showcase specific services you offer.

   • Example: Highlight that you offer dementia care or palliative support.

5. Hours Updates: Notify customers of new business hours or closures.

   • Automatically creates a post on the "Updates" tab.

Posting Best Practices

1. Use High-Quality Images & Videos: Ensure visuals are clear and professional to capture attention.

2. Keep It Concise: Short, impactful posts resonate better with viewers.

3. Include a Call-to-Action: Encourage actions like "Learn More" or "Book Now" to drive engagement.

4. Relevance Matters: Focus on local services and community-specific updates.

5. Proofread Content: Avoid typos or formatting errors for a polished presentation.

6. Follow Google Guidelines: Avoid spam, inappropriate content, or misleading claims.

How to Post on GBP

1. Log in to Your GBP Account: Under the “Your business on Google” panel, click the “Add update” or “Promote” or "Add post" option.

2. Choose a Post Type
   

1. Add Update – For general news, announcements, blog-style posts
   
2. Add Offer – For limited-time discounts or deals
   
3. Add Event – For promotions with dates, like open houses or workshops
   

3. Add Content: Write the post, upload images/videos, and include a call-to-action button.
   

1. Text (up to 1,500 characters) – Keep it short, local, and relevant
2. Photo or Video – Use a high-quality, relevant image
3. Call to Action (CTA) – Choose a button like “Learn more,” “Call now,” or “Book Now”

4. Preview and Publish: Review your post for accuracy before publishing.

5. Monitor Performance: Track views and engagement metrics weekly to refine your strategy.
   

Posting Frequency

• Minimum: Once per week.
• Recommended: Multiple posts per week to maintain visibility and engagement.

By following these guidelines, you can effectively manage your Google Business Profile posts, enhancing your local presence and driving meaningful client interactions. For additional support, refer to the Qualicare Marketing Team.